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Plush Toy Industry: Market Recovery Orders Should Be Careful

Internationally Financial Impact of the crisis, since the second half last year, China’s plush Toy Orders smaller, sluggish market demand. Although some companies have received some orders, but have declined to varying degrees, most of the enterprises in more than 20% decline in orders, a serious decline in more than 50%, almost in a semi-shutdown state. Due to insufficient wages fall by orders of, employees of enterprises manufacturing toys began to drain or to engage in Other Industry, toy companies in the security and stability and compression of the dilemma.

However, from the second quarter of this year, export orders gradually pick up, once reached to the July level of sudden heat. Orders the production of extraordinary tension, a time has become the toy manufacturers awarded the bulk orders in the face of difficult problems.

Sustainable development of the financial crisis affecting the international toy distributor in the first half of this year when the generally reluctant to purchase, inventory reserves would be slow to increase, however, the consumption market is still objective, but consumption and speed slow down, have lower grade requirements. When the inventory will be depleted, the retailer will inevitably need to continue to supply orders in order to avoid out of line. Due to the financial crisis hit, many large toy enterprise workers, serious loss of face of orders increased sharply, production can not be resumed immediately. Thus, by paying attention shifted to small and medium body, sudden orders is not surprising that the phenomenon of heat. Financial crisis in a way to change people’s consumption concept, the past has been to look at cutting-edge high-end consumer products, toys, and instead invest in middle and low toys. This product changes the characteristics of consumer demand, and the animation element in the toy design and extensive application of penetration, its functionality and quality gradually improved by the low price make it more and more consumers.

Not work without orders, more orders could not digest it fails to deliver even more impossible. The initial Display rebound in the current market situation, the plush toy enterprises should assess the situation calmly and effectively face the high-volume orders, followed the principle of quality first, not to seek interest at the expense of product quality and safety issues, resulting in foreign trade claims disputes, unnecessary losses for the enterprise. For those with a good reputation, trustworthy, Cooperation Good old customers to ensure that; on those who pay the fair, normal delivery, integrity of good new customers, large customers should strive to ensure that, while some high prices, rapid delivery, the harsh conditions of inspection and confirmation of the buyer In order to guard against the trap at the same time, which can be accessed from time to pick, and simply not answer, not just for the sake of time, and pay a high price.

Short delivery as some orders, the number of large, most of the toy manufacturer has orders processed outside of the case. Price suits the hair processing has been a headache that entrepreneurs encounter when peak production, driving up the price of the phenomenon have occurred, aggravated disorderly competition in the market. No matter when and where the product safety and quality are paramount and must not relax at any time, in particular, to eliminate those shoddy, or impurities of bad behavior, determined in the standard Management Make a fuss, to management quality, to benefit.

Create brand, take the road of integration within the export, this is the toy industry challenges and opportunities facing the solution. Perspective on the current situation, China’s toy manufacturing industry in the short term advantages can not be replaced by other countries, that is, no matter how the trend of economic conditions, export markets are an important market for China’s toy products. But over-reliance on exports and vulnerable to the impact of trouble in the international market. To escape this dilemma, toy companies to go their own brands, which combined with the way export. Our country as much as 260 million children, the domestic toy market is huge business opportunities. Despite the spending power in the domestic market, consumer awareness, Marketing Channels are not yet mature, and many still need us to actively explore, in particular, take great effort to create the brand. Once you have the brand, toy companies will run into a combination of internal and external, internal and external complementary new ways.

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